It seems that short video formats are on the rise, as YouTube has decided to launch Shorts – a new 15-second format, aimed to take advantage of the power of smartphones, and give Tik-Tok a run for its money.
“Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” reads the description on . Apparently, Google is launching an early beta of Shorts in India, in order to evaluate its performance and the initial reception.
Here are some of the key features of YouTube Shorts:
A multi-segment …
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