Xiaomi Announces Huge £1 Phone Deal, Puts Just 2 Units Up for Sale

Chinese phone maker Xiaomi is facing public criticism after it announced a huge £1 phone sale, only to be discovered that the company actually put just a couple of units up for sale.

Xiaomi said it would be selling phones for just £1 in the United Kingdom as part of a flash sale, but customers then came across evidence pointing to a rather controversial marketing strategy that may end up with the company being investigated by the country’s watchdogs.

Xiaomi’s flash sale included just two or three units of each phone, and the company is accused of displaying the message “sold out” right when the sale was projected to begin.

Twitter user @phil_williams81 discovered code in Xiaomi’s website that indicated the out of stock message was configured to show up on the page right when the sale was scheduled to start.

Wilkin Lee, Sales and Marketing Director UK, explains that this exactly the way t… (read more)

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