Waze is currently the number one traffic navigation app on mobile devices, and Google is responsible for at least part of the success the company is enjoying today.
But while Google spent $1 billion on buying Waze in 2013, CEO Noam Bardin explains that Apple is actually who made them famous after the Apple Maps blunder in 2012.
“It’s a day that’s still celebrated today at the company every year,” Bardin said in an interview with BI. “It’s called Tim Cook day.”
The Tim Cook day is the moment the Apple CEO admitted the new Apple Maps app wasn’t working exactly as expected and recommended users to try out third-party alternatives in the App Store, specifically pointing to Bing, MapQuest, and Waze.
“While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze,” Tim Cook said at that time.