Verizon reportedly offers to install apps on subscribers' phones at $1 to $2 a pop

If you’re a Verizon customer, your handset might become a target for companies willing to pay the carrier to have their apps loaded on Big Red’s handsets at $1 to $2 a phone. According to a report published in AdAge, Verizon started approaching financial and retail firms late last year with this idea. At the pricing discussed, and with millions of phones potentially involved, this could turn into a big money maker for the nation’s largest carrier.

Verizon has offered to pre-load these apps on Android phones only. Google allows carriers to customize Android while Apple has iOS locked down. …

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