Samsung’s Reputation Plunges to 49th Position, Apple Ranks 5th in the US

According to 2017 Reputation Quotient Ratings by Harris Poll, Samsung ranked 49 among the top 100 companies, dropping a staggering 46 positions compared to 2015. In the past three years, Samsung was among the top ten companies in the poll, ranking 3rd in 2015 and 7th in 2016.

Apple managed to rank 5th in the US Reputation Quotient Ratings, down from the second position it held a year before. Apple is expected to improve its reputation rank this year, following the launch of the iPhone 8 anniversary phone with major design changes and advanced specs.

Google ranked eighth this year, from third in the previous year, but Samsung recorded the biggest drop. Amazon kept its leading position, while Facebook managed to rank 66th in the top 100 companies.

It shouldn’t come as a surprise that Samsung’s brand image was affected following the Galaxy Note 7 recall and discontinuation, which came after multiple c… (read more)

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