Fans expect great many things from Samsung in the coming months, and it’s not just the Galaxy S8 that’s going to shine in the spotlights. The South Korean company seems to have a couple of other interesting products in the pipeline, so it’s just a matter of time before they go official.
One of these new interesting things, which are also related to the launch of the Galaxy S8, is Samsung’s new digital personal assistant, also known as Bixby.
News about Bixby date from last year when Samsung filed for the trademark so it can use this particular name without having to fear that it will be hit with lawsuits.
The handset maker never confirmed the existence of its virtual assistant nor the fact that Bixby will be deeply integrated within Samsung Galaxy S8’s software, just like Google Assistant.