Samsung to Expand Galaxy Brand with New "Galaxy Watch"

In addition to the Galaxy Note 9 projected to see daylight in early August, Samsung is also giving the finishing touches to its next-generation smartwatch also expected to go live sometime soon.

Often referred to as Gear S4, the new smartwatch may eventually launch as Galaxy Watch, according to a recent finding. The device showed up in official South Korean regulators documents, confirming that the Galaxy Watch name is indeed a thing and could be used for the next-generation smartwatch.

While Samsung has remained tight-lipped on this until now, rebranding the device to Galaxy Watch does make sense and aligns with the company’s efforts to differentiate Galaxy as a stand-alone premium brand.

At the same time, it could help Samsung position the smartwatch as a rival to the Apple Watch with a name that makes more sense in terms of marketing.

Rumored specs

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