It’s been a crazy year so far, and the tech world has been hit hard by the health issue that we’re still struggling to deal with.
Tech giants have one by one canceled their 2020 events, and while some moved to digital events, it’s pretty clear that the impact hasn’t necessarily been the same as in the case of physical conferences.
Apple, for example, has already organized this year’s edition of the WWDC online, and now the company is getting ready to announce the iPhone 12 as part of a digital event too. The same thing happened with the Apple Watch Series 6, and we all noticed there’s a huge difference between an event that’s organized in front of the media and one that takes place online exclusively.
Samsung is one of the tech companies that hoped until the very last minute to be able to organize a physical event, even though it was pretty clear this wouldn’t be possible too soon.