Samsung Marks Galaxy S8 Debut in New York City’s Time Square

Samsung announced its newest flagships, the Galaxy S8 and S8+, during the Unpacked 2017 event yesterday, but the company also prepared a surprise for people in New York City. Samsung set up a number of immersive displays right in Time Square.

The displays illuminated the whole Time Square and provided passers-by with a show marking the arrival of the company’s newest flagship device. In addition, a troupe of performers danced in celebration and the show was filmed from above and broadcast on the screens.

The performers also created a formation that resembled the bezel-less Galaxy S8, while even the displays set up on buildings in Time Square were slightly curved, hinting at the Infinity Display on the new flagship.

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