I don’t know how hard it is to build a great smartphone, but market intelligence shows that most companies are failing, so it’s got to be pretty hard out there. Samsung, however, is among the very few that have found great success in this business. The company’s approach is an elaborate mix of high-powered, in-house produced hardware, multi-layered software that is constantly being rethought and reworked, and resilient marketing efforts, all coming together in progressively likeable products.
While the popular Galaxy S smartphone line is the face of Samsung’s mobile business, …
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