Samsung recently filed a new trademark in South Korea, which is not something out of the ordinary for a company that has business in many technological industries. However, the trademark reveals some information on a possible digital assistant that Samsung plans to launch next year.
The name of the AI assistant, as mentioned in the trademark, is Bixby. According to the information filed, Bixby will be used for “computer software for personal information management,” “computer application software for smartphones, mobile phones, portable computers and tablet computers, namely, software used to operate voice recognition system.”
Furthermore, Samsung wants to use Bixby in “computer software for enabling hands-free use of a mobile phone through voice recognition,” which is one of the tasks that an intelligent assistant is capable of.