OnePlus still doesn't have what it takes to challenge Samsung and Apple

From a virtual unknown to and , OnePlus enjoyed a rapid and unconventional ascent through the ranks of this very competitive industry since its early “flagship-killing” days.
Long considered somewhat of a trend-defying outsider, the late 2013-founded company gradually stepped up its mainstream game in the last few years, vastly improving its retail presence in key markets like the US and slowly shedding the flagship killer identity in favor of a trendsetter image.

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