Google has decided to shelf the Nexus line of smartphones and release the Pixel and Pixel XL instead. The company reportedly paid millions on advertisement for the upcoming phones and a YouTube user took the opportunity to parody a Pixel video ad and show that old phones can still rock.
The main video advertisement is the one that shows all of the great features that Pixel phones have, with an emphasis on the word new. It’s a common practice in advertising to emphasize the word new, in order to draw attention on the product.
By contrast, the video parody tries to show that old can also mean great and something doesn’t necessarily need to be new in order to be useful. It’s relative how much this principle applies to the smartphone world, especially since there are many factors that are taken into consideration when reviewing a new… (read more)
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