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While smartphones are getting more and more expensive with every new generation, the number of customers willing to spend an insane amount of money on such a device is also dropping.
This is the conclusion of a study conducted by NPD Group in the United States, a market where the iPhone 11 Pro, which starts at $999 for the base version, is still selling well.
But NPD says under 10% of consumers are spending more than $1,000 on a smartphone, and this raises particular concerns ahead of the 5G iPhone launch next year.
Research shows consumers in New York and Los Angeles are the ones most likely to purchase a device whose price surpasses the $1,000 milestone, but other than that, potential buyers are looking for more affordable devices overall.
“Consumers are holding onto … (read more)
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