Faulty Metrics in Twitter Android App Result in Refunds for Advertisers

Twitter announced on its blog that the company constantly monitors its campaign reporting to ensure 100% accuracy. However, Twitter discovered a technical error in its Android app which caused faulty metrics since the start of November.

Twitter stated that the technical error affects some video ad campaigns starting November 7, until December 12. The problem was fixed, but the company wanted to issue a statement on the matter and explain the problem.

Once Twitter discovered the issue, it managed to resolve it and communicate the impact to affected advertisers. The company said that it was a technical error, not a policy or definition issue and that it was resolved.

Twitter is refunding advertisers affected by the technical issue

Twitter also mentioned that it will be monitoring the systems to identify the problem and provide support for partners. It seems that the issue cau… (read more)

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