Apple is not only looking to offer new devices to its existing base of customers but also to get some of the Android pie as well.
Convincing people to upgrade their current iPhone to a new one is fine and dandy, but Apple also needs to get new customers. So, they can either find some lonely people somewhere that didn’t have a phone until now or they can attract some Android users.
Of course, Apple is usually coy about publishing details about its sales, and we can only form an image when the quarterly figures are released. And even then, it’s difficult to distinguish exactly the relative numbers.
This where companies such as CIRP (Consumer Intelligence Research Partners) comes into play. A recently released report paints a very optimistic picture for Apple, at least when it comes to gathering some much need Android users.
It’s all about the iPhone XR